Abstract

According to Forbes, the sports industry is expected to reach an all-time high value of $73.5 billion by the end of 2019. The University of Cincinnati Athletic Department was looking to engage more with their fan base by learning what events are their fans attending? Is this fan following UC's social media accounts? When should they send a retargeting campaign to season ticket holders? A system designed to answer these questions typically costs thousands of dollars and is usually cumbersome to incorporate into the user's daily workflow. Introducing GameSuite, the simple solution to a complex problem. GameSuite is a web-based application with a collection of games that users can play once per day to compete for a chance at a high score to be awarded a prize. User authentication is performed through Twitter API and the user's name, email and location are collected for marketing material.